Amazon to roll out free shipping to everyone during 2018 holiday season

STOCK  Getty Images The Amazon logo is displayed on screen of a mobile

Some of Amazon's competitors are also offering free shipping this holiday season.

On Monday, Amazon returned fire, saying it will eat the shipping costs on "hundreds of millions" of items on its online bazaar during the holiday rush.

Amazon has just announced that they are offering free shipping to all Amazon customers in the USA with no minimum purchase starting Monday, November 5! Most notably, Target announced it is offering all of its customers free two-day shipping until December 22 with no order minimum.

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But this is not for two-day shipping. Despite the longer shipping times for its new free shipping promotion, Amazon says it will have the "largest free shipping selection in the country". From today, all Amazon customers qualify for free shipping with no minimum spend on "orders that will arrive in time for the Christmas holiday". Amazon explained in the press release that the promo will last for a limited time, suggesting minimums will return.

While this is certainly a move by Amazon to compete with Target and Walmart, it doesn't match their offers.

Hundreds of millions of items wil be eligible for free shipping, CNN Business reports.

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A day after Target's announcement, a public-relations firm hired by Amazon had sent journalists an email detailing the company's own delivery perks, a rundown that primarily listed features of the paid Prime program.

In recent months, Amazon has extended same-day delivery from Whole Foods through Prime Now to more than 60 cities. Prime account holders will receive free same-day delivery instead of two-day shipping on eligible items.

"Free shipping is one of the easiest promotions to execute for a retailer, and is certainly popular among consumers, however it is a very costly initiative to undertake", Moody's Lead Retail Analyst Charlie O'Shea said in a statement.

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