Apple Watch sports new design, health features

Our clearest look yet at the Apple Watch Series 4

The Apple Event got under way at the Steve Jobs Theater at the company's Apple Park campus in Cupertino, US, with the launch of Apple Watch Series 4 line of smartwatches. The new Watch 4 comes with a bunch of new features and a new design. There's a new accelerometer and gyroscope inside the Apple Watch Series 4, too, which can help the device to detect falls.

Applications have been redesigned to account for the larger display and Apple has also included new customisable watch faces. The starting price for Apple Watch Series 3 drops to $279, starting now.

One of the completely new features being added to the Apple Watch 4 is an automatic detection if you fall.

"This is the first ECG product offered over the counter, direct to consumers", Williams said, adding that Apple received FDA approval for the capability.

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Apple chief operating officer Jeff Williams said the company is taking the Apple Watch to the next level with the newest generation of the device, improving functionality across multiple areas. Apple claims the Watch Series 4 will still run for 18 hours in everyday use, while workout tracking will be possible for as many as six hours. Pricing starts at US$399 with Global Positioning System, and $499 for Global Positioning System plus Cellular.

The Series 4 will come in silver, gold and space gray, as well as two polished stainless steel varieties. Alternatively, customers can also pick up in Watch 4 in stainless steel case or a new gold stainless colour.

The new smartwatch is touted to be swimproof, has Bluetooth v5.0, and has an optical heart sensor. After about 30 seconds, the device measures heart rhythms, classifies them, and alerts the user if there are signs of atrial fibrillation. The device will be available for $399, with the cellular model selling for $499. Watch Series 4 is now thinner and new complications have been introduced that show information in detail. The data is reliable enough to be used for medical purposes, although the feature won't be available until later this year. According to Apple, the watch faces are created to interact with the screen with features that bounce off the sides.

It can also detect falls and will alert emergency services if it fails to detect movement 10 minutes after one has occurred.

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Today Apple revealed the Apple Watch Series 4 in all its big display-toting glory.

Before the event unveiled the new watch, Cook boasted on the Apple Watch for being the no. 1 smartwatch - and no. 1 watch in general - in the world, praising its breakthrough technology that helps people "stay connected, be more active and live a healthier day". For those already with Apple Watches, expect this big software update on September 17. For Series 4, pre-orders can be made from September 14 orders with shipments from September 21.

"The killer app for most who have been holding out has been longer battery life, something that doesn't require daily charging, and possibly a larger screen to make it easier to type on", he said.

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