Snapchat and Instagram remove Giphy feature due to racial slur GIF

Woman taking selfie

The feature is being tested on a small number of beta users at the moment, but it works basically the same as on other social media platforms.

"As soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won't happen again". "We have stopped our integration with Giphy as they investigate the issue".

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Snapchat and Instagram will have to decide whether they want help from outsiders even if it can't guarantee the quality or safety of their content, or whether it will go it alone as they compete against each other. The GIF along with racial slur had a disturbing text. It reads "N-- Crime Death Counter - Keep Cranking Bonzo, the Numbers Just Keep on Climbing!" The website had blurred out some of the parts of the content.

The company is testing out a new tool that lets users tag anyone in photos and videos that are posted to Snapchat Stories. With Instagram having cloned and refined Stories, Snapchat needs to promote its best-in-class ephemeral messaging feature to stay differentiated. "Our team has worked with Giphy to have the GIF removed and it should no longer appear", a Snap Inc. spokesperson was quoted as saying by Inverse late on Friday. In a statement, a Giphy spokesperson said that they removed the GIF after it was discovered.

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The GIF was suggested to users who searched the word "crime", according to users Lyauna Augmon and William Parkes. A similar racist GIF was spotted in Facebook-owned Instagram too.

Earlier this year, both Instagram and Snapchat added Giphy integration to their stories, allowing their users to add GIFs from a library right to their stories.

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