Google has found a buyer for their restaurant discovery service Zagat

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Zagat will continue to be relevant to people using Google to search for restaurant reviews, and Zagat will grow in other ways with The Infatuation. Since its founding by Tim and Nina Zagat in 1979 as a compilation of opinions about New York City restaurants by their own friends, Zagat has grown to become synonymous with restaurant reviews in cities across America and beyond. Google started shopping around the Zagat guide as parent company Alphabet began pruning its portfolio of non-core businesses, Reuters reported in January. That manner of content has become increasingly important for driving services like Google Maps, which incorporates it directly into its location services. As Google has its own, separate review system now, moving the Zagat brand to a different company is probably positive for everyone.

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Now Zagat's future lies with a nine-year-old business founded by Stang and Andrew Steinthal, two former music industry executives who initially wanted a way to recommend restaurants and bars to their friends. The company covers major cities in both the USA and overseas, including New York, Los Angeles, London, Chicago, San Francisco, Austin, and Seattle. It also rolled out Text Rex, a texting recommendation service staffed by humans to recommend eateries for users' particular situations.

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At the time, the details were light and it wasn't known which company Google was speaking with, though the initial report said that several entities were interested in the longstanding service. "Tim and I are very excited for Zagat's next chapter with The Infatuation", said Nina Zagat. "Their innovative approach, and their passion for helping people discover great restaurants and for building community lines up exactly with what we built with Zagat from the very beginning".

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The Infatuation did not disclose the amount of the impending purchase. One possibility is integrating Zagat's content into other products and platforms.

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