YouTube drops ads from vlogger's channels

YouTube star Logan Paul is under scrutiny yet again for a video posted to his channel this week showing him using a stun gun on dead rats

In a statement to TechCrunch, a YouTube spokesperson said "After careful consideration, we have made a decision to temporarily suspend ads on Logan Paul's YouTube channels".

YouTube stated in a tweet that the vlogger's ad revenue had been suspended in response to his "recent pattern" of behavior, likely a reference to Paul's infamous "Japanese Suicide Forest" video in which he filmed the hanging body of a suicide victim.

Paul previously faced an uproar after he posted a video on December 31 that showed the body of a man who'd died by suicide in Japan's Aokigahara forest. Paul had advertising temporarily suspended on his account today over videos featuring the abuse of dead animals. Advertising, in addition to sponsorships and merchandising, are the main ways many YouTube stars make money.

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He promised to be "more knowledgeable, more compassionate" in his future videos, a pledge that completely went out the window this week when he uploaded footage of himself repeatedly tasering a dead rat in his Los Angeles home.

In the new spate of videos posted as Paul returned from an extended hiatus following the suicide forest controversy, the 22-year-old also encouraged the risky Tide Pod challenge (swallowing dishwashing detergent capsules) that's been slammed as unsafe by health officials.

He had also deliberately tried to monetise the video that violated YouTube's advertiser-friendly guidelines, they said.

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This marks the second time YouTube has taken what amounts to economic sanctions against Paul. While the video drew millions of views, it also drew fervent rebukes from people on social media who said it made light of a tragic issue.

- Premium Monetization Programs, Promotion and Content Development Partnerships: YouTube may remove a channel from Google Preferred and also suspend, cancel or remove a creator's YouTube Original.

Paul is one of the most popular video creators on the site with 16 million subscribers. "No matter how much hate or comments from random strangers I've never even seen or heard of in my life - "Logan, you're trash, you're garbage, rot in hell, die, hang yourself" - it's noise to me".

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YouTube has stopped all adverts on Logan Paul's vlogging channels. The youtuber didn't appear noticeably humbler than ever before his hiatus.

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