Facebook losing younger users at faster pace

If you still use Facebook regularly we've got some bad news for you

According to research firm eMarketer, less than half of USA internet users between the ages of 12 and 17 will regularly log in to Facebook this year.

Facebook has long hoped that Instagram could keep the young ones hooked, but services like Snapchat are more alluring than the two services.

Instagram, which Facebook owns, is still bigger in the US than Snapchat.

Additionally, Facebook will see growth among 18-to-24s dip by 5.5%, while the number of domestic users younger than 12 will decline by 9.3%, this year.

Facebook to lose HUNDREDS OF THOUSANDS of young Brits in 2018 – here's where they're all going

This year, the number of Facebook users that are younger than 11 will be trimmed by 9.3%.

Founder and CEO Mark Zuckerberg described previous year as a "hard one" - but although the company remains the world's most popular social network, with more than two billion users worldwide, it may need to reinvent itself to appeal to a new generation of digital natives.

Facebook is losing its swagger with young users, who are increasingly migrating to rival platforms including Snap's Snapchat, according to a new study.

Facebook is still adding monthly users, but they are mainly from older age groups - and not all the young people leaving the platform are going to Facebook-owned Instagram, which is not growing as fast as Snapchat. So even with all the Snapchat hype, Facebook's user base is still increasing thanks to older folks.

Make the most of your Mardi Gras
If you're planning a Mardi Gras trip this year, you'll likely have to settle for walking the streets instead of riding down them. The city of New Orleans is not involved in coordinating Mardi Gras parades; its only involvement is to issue parade permits.

Posts and messages on Snapchat disappear after a short time, and that makes it fun for the younger age group, said Debra Aho Williamson, a principal analyst at eMarketer.

This is the second time in less than six months that eMarketer has warned about the fading appeal of Facebook for teens.

Instagram is still bigger overall in the US than Snapchat. In the US, Facebook and Instagram will end the year with 169.5 million and 104.7 million users, respectively, eMarketer says-by comparison, Snapchat will have 86.5 million.

eMarketer has also stated that Snapchat will potentially gain from Facebook's loss, due to their new interactive features, and as what teens are expected to want, it's more novelty, therefore the number is predicted to increase this year. To achieve its objective, Facebook made several decisions including showing fewer viral videos in the News Feed.

Slovenia, Slovakia stun titans as men's hockey marks its arrival at Olympics
Still, it's not a great start for a team that already had questions heading into the competition. Greenway corralled a loose puck on the side of the goal, had an open net and buried it.

Facebook does not allow users under the age of 13 to sign up to the social network, but that doesn't mean that it doesn't happen. "With the wide variety of social media out there, it's easy for everyone to find something that fits them well. That's the predicament Facebook is in", the report noted.

However, Instagram overall is still bigger in the United States than Snapchat.

Father Of Otto Warmbier Says North Korea 'Not Really' Participating In Olympics
US Vice President Mike Pence also attended the Games opening ceremony but had no contact with the North Korean delegation. US figure skater Adam Rippon practices at Gangneung Ice Arena on Thursday in Gangneung, South Korea.

Related news:

Hot News

isis-killer-beheading-video-story-top Oxfam Scandal: Minnie Driver Quits As Oxfam Ambassador After 'Abhorrent Mistakes'
Feb 15, 2018 - 02:16
Good Will Hunting star Driver quit her Oxfam role after 20 years with the charity, saying she was devastated by the scandal. European Union officials in Brussels echoed London's threat, threatening to cut more than $40 million in aid to Oxfam .

isis-killer-beheading-video-story-top Woman suffering from rare disease wakes with British accent
Feb 15, 2018 - 02:10
That's disturbing enough on its own, but this isn't even the first time Myers has experienced a headache-prompted voice change . Foreign Accent Syndrome was first documented in 1907 by Pierre Marie, a French neurologist.

PSG's Angel Di Maria motivated to face Real Madrid after contentious exit
Feb 14, 2018 - 19:55
Meanwhile Liverpool striker Roberto Firmino wants to make Porto "suffer" in their Champions League last-16 first-leg tie. Signing world-class players like Neymar and Mbappe will not catapult them in the top tier of European football.

isis-killer-beheading-video-story-top Intelligence Officials: US 'Under Attack,' Cybersecurity At Risk In 2018
Feb 14, 2018 - 19:55
He has mocked the very notion of Russian meddling in the last election and lashed out at those who suggested otherwise.Mr. Trump has not directed his intelligence officials to specifically combat Russian interference, they said.

isis-killer-beheading-video-story-top 'Chelsea Bomber' Gets Two Life Sentences In New York Court
Feb 14, 2018 - 19:54
Rahimi also detonated a bomb at a charity 5K race in Seaside Park, N.J., earlier that morning - but no one was hurt. Rahimi's sentencing attorney Xavier Donaldson failed to sway the court with his proposed sentence of 180 months.

isis-killer-beheading-video-story-top Obama Portraits Revealed to Have Cost $500000 as Criticism of Paintings Grows
Feb 14, 2018 - 19:50
It was a odd enough for a presidential portrait that even CNN declared it to be a portrait of "the lonely president". For his painting, Obama chose artist Kehinde Wiley who painted the president fading into the bushes.

isis-killer-beheading-video-story-top Preserved roses bring Valentine's Day sales jolt to Ecuador
Feb 14, 2018 - 19:50
Florists don't make as much as they would on normal orders. "Women want flowers at work and to have bragging rights, too". Roddy Bird, who has been in the floral business 41 years, said his sales this year "have been wonderful".

isis-killer-beheading-video-story-top Ireland Sweep Past Italy To Maintain Perfect Six Nations Start
Feb 12, 2018 - 02:14
Stockdale soon had his second and Ireland's eighth before Italy grabbed a third late on through Matteo Minozzi . Get your weekend sorted with our guide to live streaming the Ireland vs Italy Six Nations 2018 match.

isis-killer-beheading-video-story-top From the White House to the hospital
Feb 12, 2018 - 02:11
She said she thought she could be "that person" who would stop from tweeting, but said she was kept away from the president. Warning: This article contains spoilers from episodes of "Celebrity Big Brother " that have not yet aired.

isis-killer-beheading-video-story-top Mourinho hoodoo continues as Newcastle stuns Man United 1-0
Feb 12, 2018 - 02:03
United manager Jose Mourinho responded immediately by sending on Michael Carrick and Juan Mata for Pogba and Jesse Lingard. A huge chance fell the way of the Frenchman in the 35th minute when he was played through on goal by Nemanja Matic .

isis-killer-beheading-video-story-top Oxfam funding at risk as charity accused of lying in Haiti scandal
Feb 12, 2018 - 01:58
The Charity Commission said on Saturday that it had written to Oxfam "as a matter of urgency" to request further information. But as well as being a public relations disaster for Oxfam, the scandal could cost them $50 million in government funding.

isis-killer-beheading-video-story-top Colts make Reich head coach
Feb 12, 2018 - 01:45
The Eagles offense cruised through the playoffs despite having to turn to quarterback Nick Foles after Carson Wentz was injured. The Colts found an offensive coach and former quarterback who should be a good fit with Andrew Luck , assuming Luck is healthy.

isis-killer-beheading-video-story-top Federal Bureau of Investigation says Border Patrol agent killed in West Texas was not attacked
Feb 11, 2018 - 05:39
Concentrated investigative activities and canvasses for witnesses and evidence have taken place across the United States. The FBI widened its search to several states, erecting billboards asking for help from Texas to Southern California.

isis-killer-beheading-video-story-top EFF founder and internet activist John Perry Barlow has died
Feb 11, 2018 - 05:36
Barlow knew that new technology could create and empower evil as much as it could create and empower good. Outside of his activism, Barlow was good friends with Grateful Dead guitarist Bob Weir .

isis-killer-beheading-video-story-top Duterte orders military to cancel helicopter deal with Canada
Feb 11, 2018 - 05:36
Trudeau said in November he had spoken to Duterte about "human rights, the rule of law, and specifically extrajudicial killings".