Amazon will pull lockscreen ads from Prime Exclusive phones

Amazon will pull lockscreen ads from Prime Exclusive phones

Amazon Prime Exclusive phones are spotlighted smartphones with drastically reduced prices, with lock screen ads as the tradeoff.

Amazon's Prime Exclusive Program launched in 2016 with the Motorola Moto G and the BLU R1 HD, both of which had lock screen ads. Currently, you have to press a fingerprint sensor twice on these phones to unlock. However, because Amazon doesn't plan to serve up ads any longer, Phonescooper has claimed Amazon will raise the cost of all Prime Exclusive phones by $20 starting 7 February. And in perhaps even more exciting news, customers who now own a Prime Exclusive device will receive a free update over the next week that will take away lockscreen ads. Here's the full statement.

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Amazon says that it's removing lockscreen ads to facilitate the use of fast unlocking technologies like fingerprint sensors and facial recognitions that have more or less made the lockscreen somewhat obsolete.

ALSO: This update to an experience with no ads on the lockscreen will also apply to users that already own Prime Exclusive Phones. In exchange, customers get a decent discount on Android phones from well-known manufacturers, provided you're a member of the $99/year Amazon Prime program. There will still be ads in the Amazon Widget app, and the phone will still collect information about "your use of your device, including your device's system and stability, applications and services on the device, and your device's interaction with software, applications, and services on the device".

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So, you'll still have the pre-loaded Amazon apps on these phones.

Amazon will ditch lock screen ads starting February 7, 2018, and current device owners will have ads removed.

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Amazon Prime phones could be exempt from this policy since customers agree to the ads for a lower-priced device and they had the option of paying to turn them off.

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