Sorry brands: Facebook says it'll show more friends and family posts

Facebook Today In

In a Facebook post on 12 January, Facebook CEO, Mark Zuckerberg, confirmed the social media giant is decreasing the amount of public content from media publishers and brands in favour of prioritising friends and family posts in users' news feeds.

"Since there's more open substance than posts from your loved ones, the adjust of what's in News Feed has moved far from the most imperative thing Facebook can do - enable us to associate with each other". The social network wants to reduce what Zuckerberg called "passive content" - videos and articles that ask little more of the viewer than to sit back and watch or read - so that users' time on the site was well spent.

Zuckerberg's counter-contention likewise lines up with Facebook multiplying down on what just it benefit, and not Twitter or news sites can offer. "And the public content you see more will be held to the same standard - it should encourage meaningful interactions between people", Mark Zuckerberg wrote.

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"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down".

Facebook is testing a new product meant to help users find local news, events and various community updates. A long comment on a family member's photo, for instance, might be highlighted in the News Feed above a video with fewer comments or fewer interactions between people.

Last year, Facebook disclosed that Russian agents had used the network to spread inflammatory posts to polarize the American electorate.

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On the flipside, the report notes that while users may appreciate the local aspect of "Today In", Facebook could have trouble attracting advertisers to feeds that are smaller and less diverse in nature. Similar changes will be made to other products in the coming months, he said. Zuckerberg anticipates Facebook's 2 billion-plus users will spend less time on and be less engaged with the social network - including watching videos, a lucrative new revenue stream. It is also among the world's largest corporations, reporting $36 billion in revenue, mostly from advertising, during the 12 months that ended on September 30. "Some news helps start conversations on important issues", Zuckerberg wrote. However, Facebook does conveniently and constantly offers me the opportunity to pay them to show a post to more of you.

The content will be pulled from posts already shared by vetted publishers, groups and other pages.

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