Montreal race-relations group denounces H&M for ad with 'racial slur'

Monkey hoodie H&M

Last year, the Weeknd unveiled a collaboration with discount fashion superstore H&M.

Canadian pop star the Weeknd says he's distancing himself from H&M after it was revealed the clothing giant had released an advertising image of a young black model in a sweatshirt with the words "Coolest monkey in the jungle".

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H&M apologized on Monday - but some people think that isn't enough. "I'm sure the apologies are a coming", The Roots drummer wrote.

The ad was originally featured on H&M's United Kingdom site, and following the backlash, the retailer issued the following statement after pulling the image: "We sincerely apologize for offending people with this image of a printed hooded top. And the ads will be pulled", he posted on Instagram early Monday. "We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues". "I'm certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity".

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Alex Medina, who works in brand design, said it was negligent to place a black child in a top with such a slogan, while white children wore others.

Montreal's Centre for Research-Action on Race Relations issued a statement saying the ad "reinforces racist stereotypes and constitutes a form of racial slur against black people".

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