Google axed 700000 bad Android apps from Play store previous year

Windows Store Vs. Google Play

The new integrated solution enables enterprises to use Appthority Mobile Threat Protection (MTP) to easily ensure compliance with security, privacy and regulatory policies for apps deployed through managed Google Play on Android. Additionally, they caught bad apps sooner than ever, stating that "99% of apps with abusive contents were identified and rejected before anyone could install them".

Google claimed it was able to do this "through significant improvements in our ability to detect abusive app content and behaviors - such as impersonation, inappropriate content, or malware - through new machine learning models and techniques". It also said that more than a quarter of a million impersonating apps were removed from Play Store in 2017. Andrew Ahn, product manager, Google Play, wrote, "Not only did we remove more bad apps, we were able to identify and action against them earlier". Unlike many online publications, we don't have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic. They often try to make their apps look like existing popular apps, for example, to trick users into installing them.

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This could signal a welcome, albeit much delayed, change in the way the Google Play Store is monitored.

Also, there's probably no way to use Assistant hands-free on Android Go devices as the Play Store description states users can launch the Google Assistant for Android (Go edition) by tapping on the Assistant app icon or by long-pressing the home button. Ahn says engineers removed tens of thousands of such apps past year. "Potentially harmful applications" (PHAs) are malicious apps that attempt to phish users' personal information, act as a trojan horse for malware, or commit SMS fraud by firing off texts without a user's knowledge.

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Machine vision, the rep continued, is also improving the Google Play experience. This is a timely blog post since there were a number of high profile malware and security incidents involving Android in 2017.

Google doesn't allow apps that contain or promote inappropriate content, such as pornography, extreme violence, hate, and illegal activities. In short, these apps are created to do actual harm. Google said that Google Play Protect will continue to be updated as well as the other security measures that are used in Google Play Store. If there's a fix that requires a newer OS, you're stuck. But, Google is trying its best to make Android and its applications as safe as possible.

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